New era of Social media marketing by vitowebnet & partners Conclusion

Anyone seeking a definition of social media marketing will likely encounter the Digital Marketing Institute's explanation during their research: it characterizes social media marketing as a type of digital marketing that leverages social network platforms to enhance brand and product visibility and maintain relationships with consumers.

In this definition, however, there is insufficient emphasis on a crucial element: the target group. Ultimately, all social media marketing efforts are fundamentally about reaching and engaging your target group and establishing a (long-term) relationship with them. That's the theory. But what does this mean for your company's marketing, and what can diva-e Conclusion offer you? Why is mastering your social media marketing so essential?Simply put: Whether on your website, its mobile version, or a social channel: Your target group no longer differentiates where they consume content. The key is to address and inspire them in their native environment—with your brand, your products, or your services.

The changed search behaviour of the younger generation in particular should also not be neglected, as they no longer use Google as the first port of call for answers to their everyday questions, but search for answers directly on social media channels.That's why we at diva-e Conclusion take a holistic approach to content and social media marketing in order to reach your target group wherever they are. And to offer them added value, inspire them and ultimately build long-term customer loyalty.

Your advantages with the vitowebnet Conclusion at a glance

• Social media strategy and consulting for B2C and B2B

• Tailor-made social service package that meets your needs as a company and those of your target group

• Holistic strategy development instead of pigeonholing

• High level of expertise for a wide range of topics

• Blueprints with checklists and workshops to empower your own employees & multipliers

• Closely interlinked experts for social, content, UX, paid and search engine optimization from a single source

Why is social media marketing more important today than ever before?

“In our research, nearly 40 percent of young individuals, when searching for a lunch spot, prefer using TikTok or Instagram over Google Maps or Search.”

Prabhakar Raghavan, Google senior vice president.

Over the last 10 years, and especially during the pandemic, the search behaviour of users has changed: Social media networks such as Instagram, Pinterest, Instagram, TikTok and YouTube are experiencing a daily increase in search queries, making them one of Google's biggest competitors. 44% of Gen Z already use Instagram, TikTok & Co. as search engines. ¹While the baby boomer generation still discovers new brands via TV adverts, young people's first contact with a brand is via social media platforms thanks to their digital affinity. But that's not all: half of Gen Z and Gen Y have also bought products that came to their attention on Instagram, TikTok or YouTube.²Young users not only want to be informed, they also want to be entertained - by people they trust. These are no longer brand ambassadors, but content creators or peers with the same values - with a focus on authenticity, transparency and sustainable behaviour. But even beyond Gen Z, social user numbers are consistently increasing and consumer behaviour is changing. 65% of 30 to 49-year-old Germans use Facebook or Instagram at least once a day. ³ At the same time, however, the amount of time users spend in front of screens is decreasing: Compared to 2017, millennials' daily online time has fallen by 48 minutes. ³ This also means there is less time to reach your own target group and it is more relevant than ever to think carefully about what content I want to address them with.For successful social media marketing, it is important not to simply follow the mainstream, but to analyse which channels best contribute to your own business goals and, above all, your own target group: Where are the consumers that I want to address with my brand and which topics and formats can I use to offer them real added value? It (almost) doesn't matter whether your brand operates in a B2C or B2B environment: the aim of our social media marketing for your company is always to reach and inspire your target group. No matter where they are travelling.

^{Sources: 1 GWI, 2 WeCreate Studie, 3 ARD/ZDF-Onlinestudie 2025}

Why should your company invest in social media marketing?

Today, a social media strategy tailored to your brand is essential for your company's success - regardless of whether it is a B2C or B2B company. A customized social strategy allows you to:

B2C companies

• Direct interaction with your target group and end consumers

• Enormous potential for authentic testimonials through the integration of influencers, content creators or recommendations from your own community

• Increase brand awareness and likeability of your brand

• Strengthening trust in your brand, products and services

• Inspire your target group and build long-term brand loyalty

B2B companies

• Direct interaction with your target group and potential partners and customers

• Strengthen the expert role and credibility of your company through behind-the-scenes insights and testimonials from business partners and customers

• Increase awareness of and sympathy for your brand

• Strengthening trust in your company, products and services

• Inspire your target group and build long-term business relationships

Why you should also rely on vitowebnet Conclusion for your social success

Take advantage of the fact that we offer all services from a single source: Whether it's the development of your social media strategy, content creation, the addition of paid measures, seeding, UX services or the production of the necessary website content for holistic customer enthusiasm. Rely on diva-e Conclusion as your partner for Total Experience.

Total Experience distinguishes us from other agencies in the marketing landscape. Our analyses, concepts, and strategies consider every user interaction with a brand, regardless of the channel. This approach provides us with a comprehensive understanding of the customer experience and its optimization potential. We avoid thinking in thematic silos or departmental categories, focusing instead on solutions for our clients' challenges. We assemble agile teams to deliver specific solutions to specific problems, making us faster, more efficient, and more successful than other market players. Total Experience significantly enhances the return on investment, making it the marketing model of the future.

Channel roulette - which social media channel is the right one?

Not every social media channel is suitable for communicating a brand or a company. If you want to practise successful social media marketing, you first need to ask yourself these two questions before deciding on a channel setup:

1. Who do I want to reach?

2. What is the goal of my social media communication?

After all, the target group and objective ultimately determine which channel is best suited for a company's communication. Simply using the same content on all channels without a channel-specific strategy will ultimately only lead to losses in targeting, trust in the brand and work in maintaining the channel. If you want to be successful in social media marketing, you need a channel-specific strategy and use the greatest possible potential as efficiently as possible.

We know the rules of the social game - and guide your brand to its goal

Feed post, reel, TikTok, broadcast channel, thread, WhatsApp channel or pins? Social media has its own rules for content formats. But which ones work for your brand strategy and your goals? We produce social content that reaches, inspires and excites your target group.

Our social content fulfils the following criteria:

• It is channel-specific and utilises the various platform features.

• It fits your target group and fulfils the user intent.

• It is activating and motivates followers to interact with the brand.

• It contributes to a holistic content and social strategy.

• It observes the guidelines of social SEO for optimum reach.

We know the social rules of the game - and guide your brand to its goal

Feed post, reel, TikTok, broadcast channel, thread, WhatsApp channel or pins? Social media has its own rules for content formats. But which ones fit your brand strategy and goals? We produce social content that reaches, inspires and excites your target group.

Our social content adheres to the following criteria:

• It is channel-specific and uses the various platform features.

• It fits your target group and responds to the user intent.

• It is activating and motivates followers to interact with the brand.

• It contributes to a holistic content and social strategy.

• It complies with social SEO guidelines for optimal reach.

Individual and customized: Discover our social services

Our aim is not to sell our customers run-of-the-mill services, but to inspire you - just like your target group - with customized solutions. Together with you, we put together the offer that best matches your potential and goals from various service modules.

A selection of possible service modules:

• Social media audit

• Video production / motion design

• Social media workshops

• Asset production

• Social marketing strategy

• Influencer management

• Holistic content and social strategy

• Community management

Success factors and success measurements: We bring light into the KPI darkness

Number of followers, interaction rate, mentions, lead generation, ...: In order to design and implement a successful social media strategy, it must of course be aligned with your business objectives. On the other hand, the jointly defined KPIs of the social measures must be one thing above all: measurable. Monitoring success and visualizing it in the form of reports and dashboards that are adapted to the various requirements across all stakeholders is one of our many strengths as an agency with Total Experience.

We are already writing social success stories with these customers

ZEISS MediTec

B2B social media

• Realization of several international campaigns for ZEISS AG

• Holistic implementation on Facebook, Instagram, X and LinkedIn

• Including paid measures, website content and newsletter marketing

• Advice and sparring for the global social media team

alltours

B2C social media

• Cross-channel, holistic support (website, blog, social media)

• Optimization of Instagram, Facebook and Pinterest strategies

• Conception and implementation of the initial TikTok strategy

• Consulting and sparring in the area of social media and holistic content marketing

Allianz DVE

Social Media empowerment

• Customized workshop series to enable employees for social media marketing

• Sparring partner for social media strategy development