The TL;DR: Prioritize Google Shopping for Product Optimization It was previously thought that the data from ChatGPT's query fan-out (the background Google searches ChatGPT conducts to create a comprehensive response) was the main driver for product inclusion. However, our experiment shows this is not true.  ChatGPT generates additional shopping queries sent to Google Shopping. Generally, the results from Google Shopping influence the final products included in ChatGPT's resp

What Is Generative Engine Optimization? Generative engine optimization involves tailoring content to be included in responses generated by AI-driven search engines like ChatGPT, Google, Perplexity, Claude, and others. Unlike traditional SEO, which focuses on search engine rankings, GEO aims to ensure your content is part of the answers provided by generative AI systems when users pose questions. Here's an example to illustrate this. When I inquired with Perplexity about the b

Understanding your market is essential before launching a product, expanding your business, or investing in a new opportunity. A well-executed market analysis helps you make informed decisions by revealing the size of your market, the competition, customer needs, and industry trends. This guide breaks down the process into seven clear steps to help you perform a thorough market analysis. Analyzing market data on a laptop Define the Purpose Start by clarifying why you are cond