Prompt research is the process of identifying and tracking the questions that cause AI systems to compare options and recommend specific brands.  The prompt research process serves the same foundational role for AI visibility that keyword research serves for SEO and PPC but the unit of measurement is different. Instead of pages and queries, prompt research focuses on how AI systems form and present recommendations. In AI SEO, visibility only matters when AI is evaluating choi

The TL;DR: Prioritize Google Shopping for Product Optimization It was previously thought that the data from ChatGPT's query fan-out (the background Google searches ChatGPT conducts to create a comprehensive response) was the main driver for product inclusion. However, our experiment shows this is not true.  ChatGPT generates additional shopping queries sent to Google Shopping. Generally, the results from Google Shopping influence the final products included in ChatGPT's resp

What Is Generative Engine Optimization? Generative engine optimization involves tailoring content to be included in responses generated by AI-driven search engines like ChatGPT, Google, Perplexity, Claude, and others. Unlike traditional SEO, which focuses on search engine rankings, GEO aims to ensure your content is part of the answers provided by generative AI systems when users pose questions. Here's an example to illustrate this. When I inquired with Perplexity about the b

Understanding your market is essential before launching a product, expanding your business, or investing in a new opportunity. A well-executed market analysis helps you make informed decisions by revealing the size of your market, the competition, customer needs, and industry trends. This guide breaks down the process into seven clear steps to help you perform a thorough market analysis. Analyzing market data on a laptop Define the Purpose Start by clarifying why you are cond

Getting noticed online is a challenge for many businesses today. While social media does not directly improve search engine rankings, it plays a crucial role in increasing a company’s visibility and driving traffic to its website. This post explores how social media activity supports online presence, which platforms work best, and practical ways to use social media to boost visibility and lead opportunities. Social media feed on smartphone screen How Social Media Supports Onl

Artificial intelligence tools have transformed how people work, learn, and create. By 2026, these tools will be even more advanced, accessible, and integrated into daily life. Understanding how to use AI effectively will be essential for anyone looking to stay ahead and succeed in various fields. This post explores practical ways to harness AI tools in 2026, with clear examples and tips to help you make the most of this technology. AI-powered home assistant device on a wooden

Artificial Intelligence (AI) has quickly become the backbone of innovative digital marketing strategies. Whether you’re a creator, entrepreneur, or a B2B SaaS marketer, leveraging AI can amplify your results. Here’s how AI-powered tools and trends reshape the landscape across content creation, social media, and ecommerce. 1. Revolutionizing Content Creation and Multimedia AI content creation tools have made it easier for marketers and creators to produce high-quality blogs,